OLIVIA BRANDT

Industry Experience

FREELANCE ART DIRECTION & PRODUCTION - ALEXANDRA PIJUT DESIGNS

[NEW YORK, NY][FEBRUARY - JUNE 2023]

Created a full branding package for fashion designer Alexandra Pijut

Work included: Logo creation, business card and packaging design, hangtag and garment label design

Produced, Concepted, and Directed photoshoot of Fall 2023 collection and lookbook

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LAFAYETTE 148 NEW YORK - MANAGER, ART DIRECTION

[NEW YORK, NEW YORK] [JANUARY 2022-CURRENT]

Art Direction and creation of style guides for all PDP shoots on set to ensure accuracy, visual aesthetics, and shot count is met

Manages Creative Assets Coordinator and maintains creative assets for Creative Services Department Makes final selects, edits, and cropping on E Commerce photo shoots

Ensure image quality and accuracy in retouching and mark-ups for e-commerce as well as management of retouching process, guidelines, and schedule to make deadlines

Develops art direction for special project concepts

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LAFAYETTE 148 NEW YORK - JR. ART DIRECTOR /GRAPHIC DESIGNER

[NEW YORK, NEW YORK] [NOVEMBER 2020-CURRENT]

Designer of omnichannel marketing collateral for the brand in both the U.S. and China

markets including lookbooks, social media content, emails, direct mail pieces, internal selling

tools, retail store materials, and signage

Assists in the development of re-branding existing materials with new brand identity

guidelines

Jr. Art Director for all E-commerce shoots (full-price and outlet)

Manages and executes post-production for all e-commerce and some editorial images

including image selection, asset markups, and creation/management of retouching schedule

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LAFAYETTE 148 NEW YORK - CREATIVE OPS AND MARKETING COORDINATOR

[NEW YORK, NEW YORK] [JANUARY 2020- NOVEMBER 2020]

Management of all schedules and calendars for creative and marketing teams while overseeing all project touchpoint meetings, and creation of meeting agendas.

Execution of daily project updates for each team and weekly department alignment to ensure deadlines are met and all project details have been addressed.

Assistant in planning and execution of seasonal marketing and social campaigns including advertising and direct buys programs.

Project Manager for company website rebranding:

• Led creative and e-commerce teams through QA, Staging/Approval, and Go Live of the company-wide website rebranding

• Worked hand-in-hand with upper management and our e-commerce/development teams to execute a timely website relaunch

Project Manager for UnordinaryWomen Marketing Campaign from pre to post-production: ​

• Managed the transition and execution of the company's first virtual event from our social platforms to our website

• Managed the execution of carrying on the campaign through the lens of a global pandemic

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WOMENS WEAR DAILY (WWD) - FREELANCE NYFW ASSISTANT
[New York, NY] [September 2017]
Responsible for transporting media to the assigned runway, backstage, front row, or open presentations and events

Assisted and shadowed photographers during events including shoot preparation and minor styling details

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